Business to business

Frontline

Frontline was an A4 quarterly mailing sent to camera shops in the UK and Ireland. It was primarily aimed at shop assistants and informed them of new products and retail promotions. The choice of cartoons and an often informal writing style was geared towards making them feel part of the Olympus sales team. I wrote all copy for the mailing and briefed the design agency on its production.

To read a summer issue of Frontline,

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following issue

Talkingpoint

Talkingpoint was a large format colour mailing sent to specialist business equipment dealers in the UK, informing them of new products and promotional activities. As this publication was sent to proprietors and senior managers it was written in a more formal business style. Once again I wrote all of this mailing's contents and briefed the designers.

Click on this thumbnail to read an issue of Talkingpoint

“Richard was solely responsible in producing our quarterly magazine aimed at the professional dictation market. feedback from our trade was extremely positive. Two words that stand out in everything Richard works on: creative and professional.”

Dave Wallis, European Audio Business Unit Leader, Olympus